To higher the rank of your website on search engine result
On-page SEO is the process of optimizing each and every web page of your site in order to rank higher in the Search Engine Results Pages (SERPS). On-Page SEO has to do with both technical SEO (titles, descriptions, URLs) and the content of your web pages.
On-page SEO involves all the on-site techniques you can employ to ensure a webpage will rank on a SERP, and it can also help determine how well that page ranks. It uses both content and technical elements to improve the quality of a page, so the more on-page SEO you do, the more traffic you’ll get to a website and the more relevant that traffic will be.
There are many different techniques within
on-page SEO that can be used to help.
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Off-page optimization is a necessary aspect to get your sites ranked because this is the only way Google or any other search engine for that matter gets an authority signal that your content is valuable to the readers. And once this starts picking up, result is: